| |
| |
|
vibrantwebdesign.com
|
|
|
|
No Matr How Goud The Infomation...
Typos, misspellings, hideous grammar, exclamation overkill and run-on sentences all undermine a Web site's message. Your reader will have to work too hard, and you won't have that reader long. Grabbing a reader's attention is a key point in getting your message out, but there is such a thing as too much grabbing--and the wrong kind of attention. Negative attention can lose a great many visitors and potential clients. Clean content and neat appearance are not merely a matter of aesthetics. It goes to the core of establishing trust and reliability between a Web site and visitor. Relate it to a deli. A potential customer heard about you through an ad. Cool ad, got his/her attention, so he/she stops by on the way home. On the outside everything looks nice, meets expectations, so the visitor walks in, looking for tonight's sandwich goodies. Once inside it only takes a few seconds to notice the dust on the shelves, the dirty footprints, the unidentifiable smudges on the glass counter-fronts. No matter how good the food smells, if the counterperson has dirty hands or there are papers littering the floor, how many people are going to feel comfortable reaching over a crumb-covered counter to pay for their dinner? That may sound like a silly comparison to Web content, but really, it's not so far off. The principle stands: clean, neat, appealing content builds comfort and trust. Sloppy, haphazard or distracting content repels, and breaks down credibility. And the principle is very easy to apply to all Web content. Just remember the acronym, "Get It All" G- et another set of eyes to take an objective look I- talics, bold and all caps are rough on the eyes, use sparingly A- lways do one last look-see after it's finished Whether your content is a one-line ad or five-page report, taking that little extra time and effort will improve your site, build customer confidence and add respectability. Saving time now and risking poor content quality can end up costing you more later. After all, the object is to get and keep customers at your site; to keep them reading. How long would you have kept reading this article if it had all been written like that first paragraph? Cherie' Davidson is a freelance writer and Web content developer who lives in the Pacific Northwest with her toy poodle, Auggie Dog, her "energy muse." She has her own freelance writing business, Suitable Words Publications (http://www.suitablewords.com), where she writes and promotes Website content, designs and develops e-books, hires out as a copywriter and writes a wide variety of articles and essays. She has started a blog at http://suitablewords.blogspot.com and a free article site at http://www.writerscontent.com
MORE RESOURCES:
Web-Design - Google News |
|
|
|
RELATED ARTICLES
Let Your Website Make You $$$ While You Sleep! and All That Other B.S.! Well, you've got your product, started your home business, and even have your website up on the internet. Only one problem, where is that money you were supposed to be making? Nothing! No one is knocking down your door to buy your product! Well, here is the real world answer. How To Shop for a Web Design Firm? While few companies can boast as we do that our first ten clients are still with us today, many companies often change Web design firms to get a new perspective on how their Web presence could look and perform. The following paragraphs serve as a Buyer's Guide to use when shopping for a new Web design company. Becoming A Website Designer The ability to create simple, attractive and functional web pages is a highly marketable skill. There is a huge and growing demand for websites and web content, especially for smaller organizations who often can't afford to hire a full-service web design firm. Web Site Templates and Their Benefits Unarguably, the most important part of your website is content. To draw in clients or customers, you need captivating content and search engines are blind to web design. The Key to Getting More Magic Shows Booked Online This article is the result of a conversation I had with a magician about his website. He wanted to know if I could build him a nice looking site that had his name and contact information on it. Tips On Effectively Organizing Your Navigation Not all links are created equal.While all of your links may be important, you must sort and prioritize to come up with an effective navigation scheme. Choose & Use the Best Colors The Psychology of ColorAre you using the best colors for your web site? Many web designers often overlook the issues of color in web design. When choosing colors for your web site there are three main areas that should be addressed. Free Website Templates - Top 10 Things You Need to Know When building your website you might not have a large budget to devote to website design or a designer, so the best option for you might simply be to use free website templates. However, consider the following benefits as well as drawbacks before you decide to take this route of website design. 14 Ways to Add Content to Your Web Site - Part 1 When I surf the Net, I often see web sites filled with beautiful graphics that strive to capture my attention. Well, they do so for an instant, however I click away when I don't immediately find relevant content. Sell Yourself First...Your Key To More Sales Selling on the internet is a challenge. There is no way to come "face to face" with your potential buyer. 11 Steps to Sticky Web Site! An attractive and user-friendly Web site is crucial to attracting prospects and holding their interest. Seems obvious, yet poor design and even more poorly written content clutter the Web. Website Background Colors and Graphics: What You Need to Know Before Designing Your Website Designing your website means you have to be creative, plan out exactly what you want visitors to see, and then turn these ideas into a design or relay them to a design firm so they can do the job for you. However, the problem with this is you might be coming up with a lot of ideas that are not going to work for you when it comes to the design on your web page. When You Create A Web Site, Dont Make A Splash! Don't make a splash!Are you thinking about using a splash page when you create a web site? You would be wise to think again.What is a splash page?Generally, it is a fancy entrance graphic which requires your visitor to click in order to enter the main home page of your web site. 4 Things That Make A Web Site Great First you need original content. Content is the heart beat of any exceptional Web site. Ten Design Mistakes to Avoid Avoid these mistakes and your site will be steps ahead of your competition. 1. Ten Steps to a Winning Home Page There's no doubt about it - the first page your site visitors see is the most important page of your website. If your home page isn't appealing, chances are the rest of your pages will never even be seen by your visitors. How to Choose a Website Design Company The internet is full of web design companies pleading for your business. They all look great! Not sure which company to select? By following these simple steps, you'll be able to select the perfect designer for your business. Dont Overdo it! Have you ever been to site with so much ad clutter that you wanted to just leave? Odds are you have, and odds are even better that you did in fact leave! Always refer back to the KISS philosphy. Keep It Simple Stupid!1. How to Convince Your Visitors to Return Often One visit does not make a sale. Be sure to make your Web site attractive to your visitors so that they want to come back. Transforming A Site From Good To Excellent One of the challenges of moving a web site up from good to excellent is transforming it from just a bunch of web pages and graphics to an interactive experience. Another term for this is community - a place where people can come to communicate with others.
|
|
Powered By: Work At Home With Google - FREE! |
| © 2006 |