Web Design Information

What Content to Publish on Your Website


Many businesses want a simple website where they tell people what their business is about, some information on the products they offer and a means of contacting them.

However, content is vital in the growth of your Internet presence. Information is your asset and all you need to produce it is the knowledge you attain over time.

For some, they simply don't know where to start. Here are some things to consider that could lead you to providing great content and a value-adding website.

1. Write what you know
Knowledge is power. Post articles to your website that show that you are well informed in your industry. If you can position yourself as an expert in your industry you can boost perceived credibility of your business on the whole.

2. Entertain
Everyone likes to be entertained. For example, if you are marketing African tours, you might publish photo galleries or post stories on the African people, travel tips, the climate, etc.

3. About Your Business
Are people interested in the current happenings in your business? Post news items on your website. Eg. "New branches Country Wide"

4. About Your Product
What do your customers often ask you about? What are their uncertainties? If you offer a "complex" product, which requires much learning on the part of the consumer, a website is a great place to teach them! This in mind, you might not want to be too technical in your copy - tell them about the benefits, not the features.
A great way to clarify uncertainties is to publish a "Frequently Asked Questions" or a "Q&A" section.

5. Back to the Plan
Take a look at your marketing and / or business plan - what goals are you trying to achieve and how are you trying to position yourself in the market place?

6. Watch your competition

6.1. What are competitors offering through their website that you are not?
6.1.1. Determine why they publish this content, then think of ways that you can improve it and use it on your website. Don't copy - enhance.

6.2. What are you offering on your website that competitors are not This raises two questions:
6.2.1. Is the information you offer really satisfying? Does it need to be there?
6.2.2. And, if the information does give you a kind of competitive advantage, how can you capitalize on that?

7. User Behaviour
Consider your Internet market - what do they do on the Internet.

7.1. Do they like to communicate with other Internet users about your industry? Consider having a forum on your website where you can allow website visitors to do this
7.2. What websites do they visit and what kind of information might they be looking for on those websites? If this kind of information is consistent with your industry and the product / service you are marketing, try to offer this kind of information on your website

John Simms is an Internet Marketer for Eiledon Solutions, a South African company based in Cape Town offering website development and related Internet Marketing services.


MORE RESOURCES:

Web Design- the invisible hand to the success of your business.
American Chronicle, CA - 21 hours ago
Business and website go hand in hand. Website is the focal point of your business, interacting with your customers and clients round the clock. ...


Web design & FOSS
ZDNet UK, UK - Jul 2, 2008
Well, to be more precise, this is probably my problem with Notepad++, the venerable open source Windows text editor. I can’t open HTML files. ...


IBM Research Partners With EU Consortium to Speed Up Mobile Web ...
CNNMoney.com - Jun 30, 2008
IBM (NYSE: IBM) is announcing a collaboration with European Union partners at the GNU Compiler Collection (GCC) Summit to develop new software that will ...


'Integrate SEO at the start of web design projects'
Epiphany Search News, UK - Jul 2, 2008
Companies should do more to place search engine optimisation (SEO), usability and accessibility at the heart of their web design projects. ...


Web design business celebrates tenth anniversary
Peterborough, UK - Jul 2, 2008
Peterborough based web design company, InternetNow! - www.internetnow.co.uk - is celebrating its tenth anniversary in June this year. ...


PracticalSports.com featured on Practical eCommerce
PRLog.Org (press release), Romania - 11 hours ago
Simplicity of webdesign and business was the core of this article. In this article Byron gives his advice on running a small web business. ...


The 10 Commandments of Web Design
BusinessWeek - Jun 24, 2008
Meanwhile, Web design vogues from the effervescent jumble of HotWired to the stark utility of Google (GOOG) have continued to evolve and become more ...


Dutch search engine Cityzapper goes mobile
Telecom Paper (subscription), Netherlands - Jul 4, 2008
Dutch creative website bureau Multi Channel Marketing and Dutch website design bureau Ben Latten Webdesign, have expanded their Cityzapper service with a ...


Web Design Case Study: Data Visualization
BusinessWeek - Jun 24, 2008
by Reena Jana "Someone once described what we do as 'Web design that doesn't suck'," says Stamen founder and creative director Eric Rodenbeck, with a laugh. ...


Web Design Case Study: Search
BusinessWeek - Jun 24, 2008
And more recently, Cederholm's high-profile redesigns of ESPN's search pages as well as Web design and branding work for indie search engine Rollyo.com have ...

Web-Design - Google News

Home | Site Map

Powered By: Work At Home With Google - FREE!

© 2006
Google