| |
| |
|
vibrantwebdesign.com
|
|
|
|
6 Tips To Improve Your Business Website
There are six important characteristics that can play a major role on the impact your website has on prospects. Outlined below is the importance of each characteristic and tips on how to maximize your potential. It is always important to tailor everything you do to what your customer is expecting, doing so will help keep you one step ahead of the competition. Convenience - Allowing your customers to make decisions at their convenience is a very powerful element. Nobody wants to feel pressured or hurried into making a buying decision. When a customer can go to your website, browse your products and services, and make a purchase at their convenience, you are satisfying a crucial consumer obstacle -- time. They don't have to keep returning to your storefront every time they wish to evaluate your value. In fact, most customers do not buy something the first time they see it. Instead, they must see and consider it several times before they finally talk themselves into purchasing. A website allows customers to quickly review their reasons to purchase something, leading to a greater number of impulse buys. Information - A website can allow you to communicate much more information about a product or service than an in-store display or advertisement. You can also control the way the information is presented. Supplying information in an orderly step-by-step process can greatly improve the chance of a purchase. Evaluation - Many customers will not purchase something without searching for the best value. The internet allows your customers to obtain the information they need to feel like they are making an educated buying decision. Make sure you are using your website to take advantage of this opportunity. Inform your customer why your product or service is of the best value compared to their other options. Always acknowledge the competition instead of acting like your product or service is the only one out there. Guidance - The pages of your website should guide the customer towards the specific solutions they are looking for. They should serve to help them quickly locate what they came to find. Think of it as a store map located at the entrance of a department store. The customer can use this directly upon entering the store to get to the department they are interested in, instead of wandering around looking for it. Get their relevant information in front of them quickly while they are still the mood to purchase. People buy on impulse. If they have to spend 15 minutes searching for what they are looking for, that impulse may very well fade away. Contact - The internet also allows for another form of contact with your customer. Some people can be hesitant about talking to a representative in person or on the phone if they don't feel very knowledgeable about the product or service. Email allows them to carefully collect their thoughts before sending them. They feel less awkward about their lack of knowledge. Again, use this opportunity to gain an edge over the competition. Go out of your way to educate them about the product or service. Entertainment - Use the informal atmosphere of the internet to entertain your customer. The internet is used by more people as a means of entertainment than as a means of business. If used effectively, entertainment can significantly improve the business relationship. Provide clever facts, amusing presentations or even a witty character or mascot to assist them. However, be sure that the entertainment is used appropriately. Be sure that is does not obstruct the information or value you are trying to bestow upon them. Always use your competition to your advantage. Research how your competition uses these characteristics to improve their customer relations. Your website does not have to be boring just because it is informative. Create an appeal that will set you above the competition. The internet can be an extremely powerful tool for your business, reaching a greater audience than ever before. A successful business uses a complete arsenal to reach its market. ------------------------------ Copyright 2004 Mike Moorefield III About The Author Michael Moorefield is one of the founders of ThirdWeb Solutions, a digital multimedia company specializing in creating and improving the internet presence for small businesses. Working with a range of businesses to establish a prosperous web presence keeps Michael up to date with online trends not only in a design & development aspect, but a business aspect as well. Visit http://www.thirdweb.com for more info.
MORE RESOURCES:
Web-Design - Google News |
|
|
|
RELATED ARTICLES
Developing Your Winning Web Site Strategy Your web site is the key to your success on the Internet. You can use your web site to build your brand, increase sales, generate more leads, slash costs, and much more. Long Copy Sales Letters on the Web: Hype or Not? I have written before about long sales copy on the web. But I have more to say on the subject. Creating Your First Website Building your first website can be very frustrating. It looks fairly easy, but almost always turns out to be more complicated than you expected. How to Chose Stock Photography for your Web Site So you've decided to take the plunge. You know that stock photography is an effective tool for your web business, but where do you start and how do you choose the stock photo that's right for you. Discover 7 Proven Shopping Cart Enhancements to Increase Your Sales For online businesses with their main goal of selling products, shopping cart abandonment can mean the difference between profitability and loss. But since recent surveys suggest that less than 50% of retailers know their shopping cart abandonment rate, let's review what it is and why it is important to know. Tips for Getting More Sales From Your Website (1) Create a Direct Response Website, with the minimum number of pages possible (e.g. Website Design Considerations Q: Should I build and maintain my business Web site myself or pay someone else to do the work for me? -- Wesley L.A: When you say, pay someone else to do the work for you, Wesley, I am going to assume that you are talking about hiring a professional Web site designer to do the work and not your next-door neighbor's teenage son. Website Design: Secrets Of Professional Website Designers Revealed What colors do you have at your website?Can they make a difference in the number of sales that you generate?Can the use of the right colors in your website design actually increase your sales?The answer is yes!So pay attention to thesee website design secrets.When people see certain colors they can change their emotions or they can symbolize things related to the colors. Website Promotion Ideas: 10 Tips On How To Use Your Picture Effectively To Increase Your Sales Seeing is believing.One trick to increase your visibility as well as your credibility is to use your photo at your website. Sales Versus Customer Oriented Websites Should Generating Revenue From A Website Be The Prime Motivator? A pure sales site has only one purpose.. The Proper Way to Use Images Most people will agree there is nothing more annoying than going to a site and it taking forever and a day to download all the images just so you can see the site. Then after waiting, realizing that the site is completely ugly, irrelevant,or not what you thought is was, and wasting your time. Effective Web Design Usability Principles Website Design Usability Tips1. Getting to know about audience membersYou want a site that has personality and quality content based on your audience taste. Whats Wrong With My Website? I ask myself that question about once a month.My website looks fine to me, but what are otherpeople seeing? And what are the Search Enginesseeing? Here's a checklist of 10 ways to optimizeyour website for peak performance:1. Breathe New Life Into Your Half-dead Website By Using Words That Sell This article may come as a surprise to you.Especially since it is written by a web designer. Ten Steps to a Winning Home Page There's no doubt about it - the first page your site visitors see is the most important page of your website. If your home page isn't appealing, chances are the rest of your pages will never even be seen by your visitors. Keep Your Navigation Consistent! One of the single most important aspects of effective navigation is consistency. Why? There's a simple reason. Pop-Ups Still Work. At Least For The Time Being Do you remember playing with the jack-in-the-box toy as a child? You knew that if you kept winding it up, eventually jack was going to burst out of the top and startle you!Many of you found old jack-in-the-box an annoying toy and confined it to the toy box.. Why Should You Care About Your Web Site Colors? **How Colors are Used in web design:**Demarcates screen elements into groups- You can pu a blue background for your navagational bar and white for rest of your page. This tells the visitor that the blue area has different elements and grabs his attention. Concentrate On Web Content Instead Of Search Engine Optimization For many webmasters the title of my article may seem like bad advice and contradict what most search engine experts say and advocate. However the proof is in the pudding. Building Your First Web Site? Before doing anything on the technical side, you need some kind of basic idea to work with. I suggest first getting some paper and a pencil.
|
|
Powered By: Work At Home With Google - FREE! |
| © 2006 |